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Shopper Innovation Awards: Kimberly-Clark strikes a new Poise | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Jennifer Horn

The adult care category is expanding at the same rate as the rapidly growing aging population, with competitors entering the market and taking share from Kimberly-Clark’s Poise. The brand was also at risk of losing shelf space at Shoppers Drug Mart.

http://strategyonline.ca/2015/04/21/sia-kimberly-clark-strikes-a-new-poise/
 

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